Warren Ellis on Tumblarity
It’s a Tamagotchi number. You log in, see your tumblarity’s dropped, and you can’t help but suddenly think “oh my god, my Tumblr’s dying.” There’s almost an urge to do something to feed it, to pipette precious drops of life-giving tumblarity into your Tumblr.
Until, obviously, one day you look at it and say, “ah, fuck it, let’s watch the little bastard die.”


