![Cigarette Pack Design Concept of the Day: The St. Petersburg Times asked DJ Stout of the design firm Pentagram to imagine what he might offer cigarette manufacturers worried about recently-signed legislation that severely restricts their marketing efforts, and forces them to enhance the warning labels that appear on cigarette packs.
Stout replied:
Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.
Turning the tables by making the warning label part of the brand? Slick, sinister, smart.
See the rest of Stout’s redesign suggestions here.
[via.]
UPDATE: I believe people commenting on this post are misreading the statement “half of regular users of cigarettes eventually die.” It seems to me Stout is trying to nullify the fear that cigarettes kill by saying “we’re all going to die someday, whether from cigarettes or natural causes, so fuck it.”
Keep in mind that this is a design in favor of cigarette use, so the downplaying of death-by-cigarettes is key.](http://26.media.tumblr.com/b9vfl4b63p2ogu9boPQPGa37o1_500.jpg)
Cigarette Pack Design Concept of the Day: The St. Petersburg Times asked DJ Stout of the design firm Pentagram to imagine what he might offer cigarette manufacturers worried about recently-signed legislation that severely restricts their marketing efforts, and forces them to enhance the warning labels that appear on cigarette packs.
Stout replied:
Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.
Turning the tables by making the warning label part of the brand? Slick, sinister, smart.
See the rest of Stout’s redesign suggestions here.
[via.]
UPDATE: I believe people commenting on this post are misreading the statement “half of regular users of cigarettes eventually die.” It seems to me Stout is trying to nullify the fear that cigarettes kill by saying “we’re all going to die someday, whether from cigarettes or natural causes, so fuck it.”
Keep in mind that this is a design in favor of cigarette use, so the downplaying of death-by-cigarettes is key.
