Tue
Sep
1
![This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund.
Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”
Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all.
(Enlarge.)
[via.]
UPDATE: “WWF Strongly Condemns Unauthorized Ad Campaign.” An award-winning hoax?](http://26.media.tumblr.com/tumblr_kpaysmDwRu1qzpwi0o1_500.jpg)
This Is 911 Kinds Of Wrong of the Day: Believe it or not, this is an award-winning print ad by DDB Brazil for the easy-going folks at the World Wildlife Fund.
Copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”
Exploiting two tragedies in a single breath? That’s quite a feat! Maybe they do deserve an award after all.
(Enlarge.)
[via.]
UPDATE: “WWF Strongly Condemns Unauthorized Ad Campaign.” An award-winning hoax?
