Mon
Nov
30
![Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines.
From the press release:
Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.
Added Bonus: Weight loss from never eating french fries ever again.
[via.]](http://29.media.tumblr.com/tumblr_ktxhjyuVR71qzpwi0o1_500.jpg)
Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines.
From the press release:
Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.
Added Bonus: Weight loss from never eating french fries ever again.
[via.]
